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With digital audio being such a multitasking-friendly and engaging medium, more people are listening than ever before. With the launch of this new ad experience, we’re making podcast ads interactive for the first time, transforming the format from something that can only be heard, into an experience that you can also see - and, most importantly, click.
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CTA cards will make it easier for you to directly discover the products and services you’re interested in without having a hard-to-remember promo code or vanity URL. That’s why we’re excited to announce a new ad experience launching across podcasts called call-to-action (CTA) cards.ĬTA cards will appear in the app as soon as a podcast ad begins playing, and will resurface later on while you’re exploring the Spotify app-making it easier to check out the brand, product, or service you heard about while listening. Whether you’re blasting your personalized On Repeat playlist during your morning run, catching up on the week’s pop culture news with Higher Learning while you make dinner, or listening to Monica and Dax unpack the struggles of being human while stuck in traffic on Armchair Expert - music and talk are your constant companions.īut what happens when you hear an ad letting you know about Ulta ’s “Hello Holidays” sale or an offer from Athletic Greens giving you 25% off when you sign up for a monthly subscription? You’re often forced to remember a promo code or URL, or make a mental note to look up the offer when you return to your phone or laptop. Now we’re bringing interactivity to the audio ad experience.
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Finally, we introduced our voice-controlled in-app experience, “ Hey Spotify. We’ve also enabled experiences like Blend, which allows listeners to merge their musical tastes with their friends’ in one shared playlist. Over the last year, Spotify has introduced new tools for creators to interact more directly with their audiences through video podcasts, Q&As, and Polls.
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What’s the next great frontier in audio? We believe it’s interactivity.